The Journey of Becoming a Digital Marketer by the Learning the 6 Steps of Digital Marketing Frame Work 

 

Are you looking to get into learning digital marketing? This will be one of the best decisions you can make to ensure a long and fruitful career. Digital marketing is an adventure that requires you to have an open mind to learning a new skill. Digital Marketing allows you to be a strategic thinker, and grasp the art and science that is ever-changing. It involves the collection of data to understand profitability. In the digital marketing industry, you can have no prior experience, anyone can learn digital marketing with these six simple steps.

 What is Digital Marketing?

 

To understand digital marketing one must understand the basic theory and concepts of it. Digital Marketing is the art and science of promoting your business online. It includes the use of digital channels such as websites, social media, email, and search engines to reach your target market.

 

What are the benefits of Digital Marketing?

 

The benefits of digital marketing include increased exposure improved customer engagement, and increased sales.

 

What is content strategy?

 

It’s a plan for what you are going to say and how you are going to say it. This includes the creation of engaging relevant, and useful content that will appeal to your target market.

Before embarking on your digital marketing journey it’s important to know what you want to achieve. Define your goals around learning the Digital Marketing Framework. Then you ask yourself, do you want to increase brand awareness, generate leads, or drive sales? Defining your goals will help you focus on the right strategies and tactics. 

The 6 steps Digital Marketing Framework in 6 steps

I will be in introducing you to the digital marketing framework with an acronym that was introduced to me by course careers.com.

PIEARM 

1. PLANNNING
2. IMPLEMENT
3. EVALUATE
4. ANALYZE
5. REPORT
6. MEASURE 

 

DIGITAL MARKETING PLANNING PHASE 

 

The first step in digital marketing is to, address six questions. During the Planning phase.

1. What are the goals of the company? Meaning how are we going to convert prospects into clients?
2.  What is Positioning? Meaning what are the unique characteristics that separate your company from your competitors? We answer this question by identifying digital marketing by using the 4 P’s framework. Price, Product, Promotion, and Place.

• Product is the tangle/intangible product or service
• Promotion is the marketing strategy that will be used to advertise the product
• Pricing the product, will affect directly how it sells choosing a price is tricky, you must have the experience to master this part
• Place this is how the product is exchanged and provided to the 

         customer

3. What are the (SWOT) Strengths, Weaknesses, Opportunities, and 

   Threats of the company?

•  Is the company doing well internally and externally? What could the improve on, how should we consider moving forward? What are the competitors doing? Are the competitors on Linkedin, Tic Toc or Instagram, or other platforms

4. What is the economic status of the prospect? Gathering the 

 

following components will allow me to create an ideal customer

profile.

• Geographically 

Where do they live?

• Demographics 

What are the age, gender, and marital status

• Psychological 

What do they like? What do they believe, what do they dream and

desire

• Behaviors 

Which websites do they visit, and what social media apps do they

use

 

5. Target Audience: Who is the ideal customer that I’m appealing to?

What is her problem? How can my company solve her problem?

She is looking to start a Digital Marketing boot camp that has the potential of her earning 70K+

• Background

Mary is 25 years old

• Buyer problems

She has no job

• Buyer goals

She wants to find a job

• Buyer Benefits

She wants a job earning 70k+

• Buyer objections

She may have some reservations about the refund policies,

What type of certifications will she obtain after the completion of the course?

How long will the course take to complete?

 

6. Key Word Search, what keywords is the prospect searching for while searching, and what is the intention of the search? Thes are the two basic questions that we are asking at this point.

 

Digital Marketing Implementation

 

During the Digital Marketing Implementation phase, we take a deep dive into the 8-step Customer Journey. A strategic website is key in this process to engage people, pull them into a sale or get their email, and sell to them immediately. The website should have video content, images, social captions, etc. The following steps navigate us through the process

 

Awareness

How did the person hear about our product/services for the very 1st time? The following listed below are how prospects become aware of your product and services

1. Social Content, people produce a lot of content to become seen and made aware of the brand.
2. Advertisement, this is why people make Facebook ads and Google ads
3. Search results people are usually surfing the net
4. Word of mouth, the brand usually wants a shout-out to broaden the reach of the company

 

Engagement

The prospects at this point are taking an active interest; they stop reading and start to posting and engage on the company website. They have taken an active interest by doing deeper engagement on your website. The following is a list of engagements.

1. Read the Social Media Posts on the website
2. Liking Commenting Sharing-being a part of the platform is a huge element
3.  Taking Poll/Quiz on the website 
4. Watching a brand video

 

Subscription

People will give you their contact information

1. Email Optin
2. SMS Optin
3. Newsletters-people will typically subscribe to the newsletter, a lot company’s offer weekly, daily, and monthly newsletters
4. Lead Magnets- The company usually gives something away for a free PDF, or a template in exchange for their email.

 NOTE: This is a very powerful element

 

Conversion

•  This is usually the first purchase this happens on the product website
• Tripe wire self (referred to as a liquidation offer) This means a low-cost product point is used to recoup the money spent on ads and get people to become a customer once they open their wallets they are most likely to open it and spend again.
• This is an important step in the journey with a specific purpose. You don’t wanna skip it.
• This is not just about selling the product/service. It’s about how I make the person realize that our product/service is life-changing.

Onboarding

• Is known as the Excitement/Delivery. If we create this during the first purchase this will lead them to purchase other products

The client has made the purchase and now has the product/service

in hand

• The client is now learning more about the company’s values
• How to use the product/service
• How to get the most out of the product
• They are happy and excited about the product

 

Ascension

• The client spends more money within the company, they will buy higher price products, you can now upsell at this point
• They will buy more from us because they now trust the brand because they have previously purchased a product/service

Advocacy

• At this stage the customer is advocating on behalf of the company by expressing how happy they are, they have a great experience using the product/service
• They leave a testimony and review on your website

 

Promotion

• At this phase you want fans to write a blog post about the product/service
• A Tic Tok video about the product/service is known as 

       ( UGC- user generated contents) this is very valuable also known as

earned media this is the type of attention companies need 

 

 

Digital Marketing Execution

• We have 2 forms of Advertising Organic traffic/owned channels which are content that an individual makes and then we have Paid Media channels.
• Organic/Owned Channels are what is displayed on a personal blog, personal Instagram page, and personal Facebook page

          I can’t force people to see my advertisement they stumble upon the

page ( that’s why it’s called organic )

• Paid Media Channels are when you force your way in front of people on their feeds. For example, if you’re watching a youtube video and an ad pops up it’s being forced for you to watch it.

 

Digital Marketing Analysis

• As the Digital Marketer in this phase a series of questions are asked about the progress of product/services selling
• How is the Marketing campaign working?
• How is the Marketing campaign progressing 
• How is the traffic on the website?
• Who is signing up via email
• How are we doing items of lead generation sales
• What did I learn about this Marketing Plan

 

Digital Marketing Report

• At this stage, you are analyzing the data from an analytical dashboard that tracks the key performance indicators (KPIs)
• The KPIs drive the decision making 

 

Digital Marketing Measure

• I’m measuring everything that was done in terms of the campaign of the ROI(return on investment) How much did I make and how much did I spend on this campaigne and was it worth it?